Connecting the World Through Water
A conceptual piece for the aquatic engineers of Delta, who were seeking a brand identity, including an appropriate name for the company that reflected the brand, logo, business cards, and basic imagery, based on their indoor and outdoor waterscaping that would reflect their dependability and ingenuity. The solution was to include the correlation between the Romans advanced water technology with the aqueducts and the common visuals of marble or casted statues that adorn water features like fountains, waterfalls, and ponds.
This correlation helps exemplify both a professional image of craftsmanship with the stoic faced logo, inference general Roman history, and subtle dark blue used for the color palette as well as hint to the luxury that are water features with the usage of abstract swirling columns, letterforms, and the clean aesthetic. The idea for the name "Delta" came from the geographical definition regarding rivers as well as the Latin letter Delta, or "Δ" , which is hinted at with the "A" letterform being converted to the Delta letterform.
